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How charities can use social media for digital campaigning.

I’m working (as i may have mentioned) with Dr Abhay Adhikari on a series of seminars for those working in the arts, culture, heritage and creative sectors.

You can read more about the 3 different workshops taking place in York (1 -3 May)  here and /or here .

In the meantime you may be interested in this article Abhay wrote for The Guardian’s website:

How charities can use social media for digital campaigning.

Social media thrives on conversations. It isn’t meant for broadcast but for engagement, and that should play to the strengths of voluntary sector campaigns. However, digital campaigning is still regarded as replicating campaign messages and relationships from the physical world in the digital landscape. Basically, trying to reach out to the same people, saying the same things online. And that is where many organisations should tread carefully.

Here are four ways to think about your digital offering in a different way:…

…Read the full article on The Guardian’s Voluntary Sector Network Blog.

You can follow Abhay on twitter – @gopaldass